Timed to launch alongside the excitement of the FIFA World Cup, the "Defend Yourself" campaign is more than just a call for PSA testing—it’s a rallying cry for men to take control of their health. By using football as a metaphor for defending one's body, the campaign empowers men to approach their health with the same passion and energy that fuels their love for the beautiful game. Translated into multiple languages, it ensures that this critical message reaches men in communities where language barriers have previously hindered access to vital health information. At the heart of the campaign is the TSL Team Goalkeeper, a symbol of strength and vigilance, reminding football fans that prostate cancer prevention is not just a medical issue—it’s personal and urgent.